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Competitive Advantage


BRAIN'S TRUST

Our brain’s trust includes some of the industry's most experienced individuals, all of whom are still very much involved in the industry and its various industry bodies i.e. the MMA/IAB/DMA.

STACK

We’ve invested in and work with a world-class stack of products giving us access to the best ad-technologies available, globally.

 

STRATEGY

MaxAxion has been assisting brands and agencies with digital strategy since inception. Our approach is an outcomes one and looks to work backwards from ultimate campaign objective. Based on our extensive knowledge and access to our comprehensive technology stack, we then apply the best execution models and practices typically in the form of an omni-channel approach optimizing to best performing platforms and media.

 

INNOVATION

We are constantly looking to be market-leaders and on the forefront of the industry's technology, advancements and innovations. We are early adopters.

SERVICE/VALUE

At MaxAxion's core, service and value are the fundamental principles around which this business is built. We pride ourselves on responsiveness and attention to detail.

TEAM

Our team are some of the best trained in market and are specialists in their roles. We have a combined 100 years digital experience at Max and 300+ at group level.

 

EDUCATION

For two years now, MaxAxion has spear-headed the “Programmatic Summit” – an event that has garnered great industry attention based on our investment into hosting both top local and international guests. We’re committed to continuing this over time and believe that this in itself separates us from our competition.